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Looking for girlfriend > Looking for boyfriend > Ladies look at your man now back to me

Ladies look at your man now back to me

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Emma May. Social Studies Commercial Propaganda: Old Spice. Smell like a man, man. Glittering generalities. Look down; back up, where are you?

SEE VIDEO BY TOPIC: Old Spice CM (Fandub)

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SEE VIDEO BY TOPIC: Old Spice: All Isaiah Mustafa vs Terry Crews Commercials

How the Old Spice hunk took over the world

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But just in case you were living under a rock, the Old Spice commercial was first a YouTube success, followed by a TV ad, followed by a massive social media response campaign that got the whole world talking. Its idealistic stance means the brand suddenly became alluring to both young and old alike in a unisex way. Thus, the concept of a brand message swiftly became a brand conversation, back and forth, across platforms and mediums, which helped it scoop six Blades Awards for creative and digital advertising.

It is also the Marketing Week Engage Awards digital campaign of the year. This story held true on YouTube. Key statistics include:. It achieved buzz from both sexes and enhanced exposure by this buzz, helping to keep it going for a prolonged period of time. The campaign has now scooped over awards globally — including an Emmy — and continues to grow in notoriety.

It undoubtedly has lessons for others to learn from in building brand perception from an otherwise low-involvement product. For more on great viral campaigns see the Pitch website here. As more brands investigate the possibilities offered by smartphone apps and QR codes, Morag Cuddeford Jones investigates how they could transform the exhibitions industry.

Developments in mobile technology promise to help brands stand out from the crowd at exhibitions and trade shows.

Pitch goes behind the scenes to explain PizzaExpress brand refresh in more detail with design agency BrandOpus. Pizza Express overhauled its brand identity this month, as part of the biggest brand refresh in its year history. The revamp sees Pizza Express introduce a new black and white striped logo, just weeks after announcing the appointment […]. You must be logged in to post a comment. Email address. Forgot your password?

Keep me logged in. At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. Brand building, maintaining momentum and marketing fundamentals loomed large this week.

All prompted news and analysis on Marketingweek. Here is my take. Advertising spend on traditional channels reflected both consumption changes and new behaviours from homebound consumers during the month the UK went into lockdown.

From the most effective coronavirus ads so far to a campaign from Maltesers and brands hoping to retain consumers post-lockdown, catch up on all the most important news from this week. Key statistics include: On Day 1, the campaign received 5. Hide Comments Show Comments Comments. Leave a comment Cancel reply You must be logged in to post a comment. Close Sign in Email address Password Forgot your password?

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Old Spice - The Man, Your Man Can Smell Like

Sometimes it helps to talk with someone experienced at working with people getting started in voice-over. We're always glad to share our knowledge with you! This class is geared towards newcomers, who are unsure how they fit in, who need to learn about all opportunities and determine if they have potential.

Hello, tropers. Look at your trope, now back to my trope, now back at your trope, now back to my trope. Sadly, your trope isn't like my trope.

I love this commercial. I've watched it a million times and still laugh every time he says, "I'm on a horse. But somehow even though I know there's some crazy gender stereotyping in it- it doesn't feel as sinister or harmful as say the Dockers "Wear the Pants" commercials which give a very clear message about reclaiming masculinity:. The Old Spice commercial seems much more light-hearted and fun. It seems that because it doesn't take itself seriously, we shouldn't take it's gender stereotyping seriously either.

Old Spice Argues That Real Men Smell Good

But just in case you were living under a rock, the Old Spice commercial was first a YouTube success, followed by a TV ad, followed by a massive social media response campaign that got the whole world talking. Its idealistic stance means the brand suddenly became alluring to both young and old alike in a unisex way. Thus, the concept of a brand message swiftly became a brand conversation, back and forth, across platforms and mediums, which helped it scoop six Blades Awards for creative and digital advertising. It is also the Marketing Week Engage Awards digital campaign of the year. This story held true on YouTube. Key statistics include:. It achieved buzz from both sexes and enhanced exposure by this buzz, helping to keep it going for a prolonged period of time.

Old Spice talks to the ladies, man

How could they market body wash to female purchasers and yet still cast the product as decidedly masculine to lure men away from bar soap? Mustafa, standing in a towel in a bathroom, as the spot begins. Now back at me. Now back at your man. Now back to me.

For details on it including licensing , click here. This book is licensed under a Creative Commons by-nc-sa 3.

The campaign is also commonly referred to as The Man Your Man Could Smell Like , being the title of the campaign's initial second commercial. The campaign was initially launched to market Old Spice's Red Zone After Hours Body Wash , but has subsequently been expanded to include other products following the success of the initial advertisements. The campaign targets female viewers, despite the product's target market being male, as the company determined that women frequently make purchasing decisions in respect of hygiene products even for male household members.

The Man Your Man Could Smell Like

That made sense. The same couldn't be said for much else in the sublimely silly 30 seconds that went on to captivate popular culture and launched one of the most beloved marketing campaign ever made. Portrayed by actor and former football wide receiver Isaiah Mustafa, this particular stud turned the suave up to

SEE VIDEO BY TOPIC: Old Spice - The Man Your Man Could Smell Like

Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving modern marketplace. Creating a brand—and steering it in the right direction—is a multi-layered process involving extensive research and inter-departmental cooperation. From finding the right brand name and developing a cohesive storyline to designing effective advertising, expanding reach, maintaining momentum, and beyond , Kellogg on Branding in a Hyper-Connected World arms you with the knowledge and skills to:. Kellogg on Branding in a Hyper-Connected World is a dynamic, authoritative resource for practitioners looking to solve branding dilemmas and seize great opportunities. Kellogg on Branding in a Hyper-Connected World. World-class branding for the interconnected modern marketplace Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving modern marketplace.

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Hello, ladies, look at your man, now back to me, now back at your man, now back to me. Sadly, he isn't me, but if he stopped using ladies scented body wash.

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Comments: 2
  1. Mull

    I apologise, I can help nothing. I think, you will find the correct decision.

  2. Megis

    I am final, I am sorry, it not a right answer. Who else, what can prompt?

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